How often should a contractor post on social media?

What the research says

A HubSpot study of more than 13,500 Facebook users found the ideal rate for business pages was one to two posts a day. Buffer's own data shows pages that moved from one post a week to that range got up to 17% more views per post.

At the same time, Hootsuite points out that quality matters more than quantity, and that two great posts a week can still bring solid engagement. Buffer adds that small businesses rarely have the time and budget to match the "ideal" numbers, so the right number is the one you can keep doing.

A schedule that fits a work week

1. Pick two fixed days. Same days each week makes it a habit instead of a decision.
2. Plan once a week. Set aside about an hour to decide the week's posts and write the captions, instead of staring at your phone between jobs.
3. Use what you already have. Jobsite photos from your phone, a finished project, a quick tip, or a look at how you do a step.
4. Mix it up. Don't make every post a sales pitch. Helpful tips and real work build trust.
5. Check what gets replies. After a month, keep more of what people respond to.

If you want the plan done for you

These planners give you the words and the system: post ideas, captions, hooks, and a tracker. They don't promise leads or jobs.

Not in the trades? There's a version for shops, makers, cleaners, freelancers, and food businesses: 30-Day Social Media Content Planner for Small Businesses ($19).

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