Why do contractors fall behind on social media posting?

How it usually goes

It is 3 p.m. on a roof. You took great photos this morning. You had a post idea at lunch. By tonight you are tired, the idea is gone, and the photos are buried between a supplier text and a picture of a receipt. That is not a character flaw. That is a week with no plan for the posting part.

Three reasons it slips

1. No deadline. A client will call you if the job is late. Nobody calls if a post is.
2. No plan. Every time you post, you start from a blank screen and have to decide what to say, which photo and which day. Deciding is the tiring part.
3. No record. If you cannot see what went out last week, it is hard to tell what is working or what you skipped.

A system that fits a work week

• One planning hour a week. Pick the posts, write the captions and choose the photos in one sitting, instead of in the truck between jobs.
• Keep a running photo folder. Move the best job photos into one folder as you take them.
• Use a short list of post types. Before and after, a quick tip, a look at one step of the job, a thank-you. Rotate through it.
• Track it. A notebook, a spreadsheet or a printed planner all work. Write the date, what you posted and whether anyone replied.
• Pick a number you can keep. Posting guides from Buffer and Hootsuite both say a schedule you stick to beats a bigger one you drop.

Want the longer answer on how often to post? Read How often should a contractor post on social media?

If you want the plan done for you

This planner gives you post ideas, captions, hooks, an undated calendar and a tracker. It does not promise leads or jobs.

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